What’s Next For Apple Vision Pro? The Roadmap To 2027 Detailed…

The hype may have quieted down, but Apple Vision Pro is definitely still around.

A little over a year since its US launch, Apple’s ultra-premium mixed reality headset hasn’t vanished into the tech graveyard—far from it.

While production cuts and shifting priorities made headlines in late 2024, the Vision Pro is alive, supported, and evolving.

So, what’s really going on with Apple’s most ambitious product in years? Let’s dig into where things stand with the Apple Vision Pro in 2025.

Yes, Apple Vision Pro Is Still a Current Product

Despite some online chatter suggesting Apple had quietly backed away from the Vision Pro, the facts tell a different story.

As of April 2025, you can still buy it directly from Apple’s official website, book an in-store demo, shop accessories, and explore its full feature list.

The Vision Pro sits prominently in the navigation bar alongside Apple’s heavy-hitters like iPhone, iPad, and Mac.

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Demand is NOT anywhere near the levels Apple was expecting.

VR – or AR, or whatever it is – has been labelled a “trending” thing for over ten years now, and yet no one I know or have ever met seems interested.

HoloLens died. Google Glass died. Meta struggles on with Oculus, but these contraptions are definitely not mass-market products. And I get it; they’re a tough sell because when you wear them you look like a complete prat.

Apple seems to be sticking with the Vision Pro, however, and it’s not just lip service, either.

Apple is continuing to invest in the platform with frequent software updates, new developer tools, and ecosystem integrations.

visionOS 2.4: A Massive Leap Forward

The clearest sign Apple’s still serious about Vision Pro? The visionOS 2.4 update, released in April 2025.

This wasn’t just a bug fix—it was a full-on feature drop packed with Apple Intelligence (Apple’s take on AI).

Here’s what it brought to the table:

• System-wide Writing Tools: Rewrite, summarize, and proofread text anywhere
• Image Playground: Generate images using prompts or your personal photos
• Genmoji: Create custom emojis with AI
• Photos app upgrades: Natural language search + “Create a Memory Movie”
• Smart Reply in Mail & Messages: Faster communication with AI help
• Notification and Mail Summaries: Prioritize what matters
• Spatial Gallery app: A curated hub for immersive content
• Vision Pro iPhone App: Manage your headset and discover content more easily

If Apple were planning to wind this thing down, updates like this wouldn’t be happening.

This level of investment makes it clear: Vision Pro is still an active project, not a dead-end experiment.

Market Reaction: Innovative but Niche (For Now)

Vision Pro got a lot of attention when it launched. Reviewers were wowed by the display quality, spatial video playback, and seamless integration with the Mac.

Eye and hand tracking? Genuinely impressive. The keyboard experience? Not so much.

Also: the 800-pound elephant in the room – you look like an idiot wearing one.

Besides the price (which is just insane), I genuinely think the main reason people don’t like / use these types of products is because, well… they’re just a bit silly.

YOU look silly wearing them.

I’m not being trite here, either. This is a massive thing. People don’t like drawing attention to themselves for the wrong reasons. Humans are tribal, creatures of conformity.

And this…

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Well, it makes you look like a t**t.

Need more reasons why the Vision Pro failed at launch?

Here’s five:

• High Price Point: £3,499 in the UK for the base model ($3,499 in the US) puts it firmly in the luxury tech tier.
• Comfort Issues: Reviewers flagged the weight and bulk for longer sessions.
• Battery Pack: Tethered and slightly awkward; it’s like a colostomy bag for androids.
• App Ecosystem: It’s growing, but still limited in terms of compelling everyday apps.
• Slow Input: Eye tracking and gestures are cool but not always quick.

Despite those challenges, the Vision Pro shows Apple can still do cool stuff when it wants to.

But I can’t help wishing that innovation went somewhere more useful. A game-changing TV, a smart car, even a new search engine—something people actually want.

Because no matter how sleek the headset is, pretending it’s normal to strap a computer to your face just isn’t catching on. Not even with billions backing it.

Production Slowdown ≠ Discontinuation

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Yes, Apple did scale back production of the Vision Pro in late 2024. But this wasn’t a full stop. More like a course correction.

Here’s what happened:

• Suppliers reportedly produced 500,000–600,000 units.
• Apple felt it had enough stock (translation: it didn’t sell any and had WAY more than it expected) to meet demand through 2025.
• Some manufacturing lines were paused—not dismantled.

Reports also indicated Apple was shifting its focus to a cheaper Vision headset, likely to expand the market.

That’s a sign of strategy, not surrender. Although the proof will be in the price tag.

Apple’s version of “cheaper” is very different to yours and mine. In fact, cheap in this context would likely mean £2500 – possibly more. When Apple does cheaper, it’s usually a couple of hundred bucks sliced off.

Gotta keep them margins flamin’.

The Future: Cheaper Model Incoming, visionOS 3 On The Horizon

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Looking ahead, Apple seems to be laying the groundwork for a multi-tiered headset lineup—similar to how it handles iPhone and iPad.

Really? I know, it doesn’t make much sense does it. Thing is: Apple has ploughed A LOT of cash into this project. It cannot just do a Microsoft and write it off against tax – that’s not the Apple way.

If you wanna believe that there’s latent demand for this product, here’s what the current speculation – that of leakers and market analysts – is for the Vision Pro between now and 2027/28.

What’s Coming:

• “Vision Pro Air” (Rumored): A lighter, more affordable model with fewer cameras and simplified hardware.
• visionOS 3 (Expected Summer 2025): Rumored to include big UI improvements and possibly VR controller support—hinting at gaming ambitions.
• More AI Tools: Expect deeper Apple Intelligence integration across apps and system features.

We might not see Vision Pro 2 until 2026 or 2027, but Apple is clearly investing in the software side while it prepares new hardware.

Me? I’d just like something useful. You know like a mass-market MacBook or a foldable iPhone.